1. What is a mobile app sponsorship?

A mobile app sponsorship is a partnership between an app developer and a company or brand where the sponsor pays for advertising space within the app. The goal of this sponsorship is to promote the sponsor’s products or services to the app’s user base, potentially increasing brand awareness and customer acquisition.

2. How does it work?
In a mobile app sponsorship, the developer will offer ad space within their app to a sponsor. This can take various forms such as banner ads, full-screen interstitial ads, video ads, or sponsored content within the app. The sponsor will pay for these placements and may also have access to data and analytics about their ad performance.

The terms of the sponsorship agreement will vary depending on the specific partnership but typically involve a set payment amount or revenue sharing arrangement between the developer and sponsor. The sponsorship may also include additional promotional opportunities such as social media mentions or email marketing to promote the sponsor’s products or services.

3. What are the benefits for sponsors?
Sponsors can benefit from mobile app sponsorships by gaining exposure to a large audience through targeted advertising within a popular app. This can be particularly valuable for brands looking to reach younger demographics who spend significant amounts of time on their mobile devices.

Additionally, sponsoring an app allows brands to align themselves with popular and trusted apps, potentially improving their reputation and credibility among consumers. Sponsors may also have access to data and analytics that can help them understand their target audience better and make more informed marketing decisions.

4. What are the benefits for developers?
For developers, mobile app sponsorships can provide an additional source of revenue beyond in-app purchases or subscription fees. By partnering with sponsors, developers can generate passive income without having to rely solely on user downloads.

Moreover, working with sponsors can bring added visibility and recognition for their app as it gains exposure through sponsored promotions. This can attract new users and potentially boost overall downloads and usage.

5. What should companies consider before entering a mobile app sponsorship?
Companies should carefully consider their goals, target audience, and budget before entering a mobile app sponsorship. It is important to choose an app that aligns with their brand and has a large user base of their desired demographic.

Companies should also thoroughly review the terms of the sponsorship agreement, including ad placement and payment arrangements. Clear communication with the developer is crucial to ensure both parties are satisfied with the partnership.

Overall, it is important for companies to have a strong understanding of their marketing objectives and how they can best utilize an app sponsorship to achieve them.

2. How do companies choose which mobile apps to sponsor?

Companies typically consider several factors when choosing which mobile apps to sponsor. These may include:

1. Target audience: Companies will select apps that are used by their target audience to increase brand exposure and reach potential customers.

2. App category: Companies will often look for apps that are related to their industry or complement their products or services.

3. User engagement and retention: Companies will consider the number of active users, time spent on the app, and how frequently users return to the app before sponsoring it.

4. Brand fit and values: It is important for companies to choose an app that aligns with their brand image and values to ensure a positive association for consumers.

5. Features and functionality: Companies may prefer apps that have specific features or functionality that can enhance their marketing efforts, such as in-app advertising, push notifications, or user-generated content.

6. App popularity and ranking: Apps with high rankings and positive reviews are more likely to be considered by companies as they indicate a strong user base.

7. Budget and cost-effectiveness: Depending on their budget, companies may opt for different levels of sponsorship, such as banner ads, branded content, or exclusive partnerships.

8. Performance tracking metrics: Companies will track key performance indicators (KPIs) such as click-through rates, conversions, and ROI from previous sponsorships to inform future decisions.

9. Competitive analysis: Before selecting an app for sponsorship, companies will also research what other brands are advertising on similar apps to avoid direct competition or oversaturation.

10. Personal connections and recommendations: Word-of-mouth recommendations or personal connections may play a role in a company’s decision to sponsor an app if they trust the opinion of someone they know in the industry.

3. What are the benefits of sponsoring a mobile app?

1. Increased Brand Awareness: Sponsoring a mobile app can greatly increase your brand visibility and exposure to a wide audience. This can help in building brand recognition and establishing your company as a leader in the field.

2. Targeted Marketing: Mobile apps offer the opportunity for more targeted marketing, as they allow you to tailor your advertising based on user demographics, location, behavior, and interests. This can increase the effectiveness of your marketing efforts and lead to higher conversion rates.

3. Access to a Large User Base: Mobile apps have a large and growing user base, with millions of people around the world using them on a daily basis. Sponsoring an app can give you access to this expansive user base, helping you reach potential customers that may be difficult to reach through traditional advertising methods.

4. Cost-Effective Advertising: Sponsoring a mobile app can often be more cost-effective than traditional forms of advertising such as TV or print ads. This is because it allows for targeted marketing and reaches users directly on their personal devices.

5. Improved Customer Engagement: Mobile apps provide opportunities for higher levels of customer engagement due to their interactive nature and ability to send push notifications directly to users’ devices. This can help increase customer loyalty and retention.

6. Data Collection and Analysis: Through sponsored apps, businesses have access to valuable data such as app usage patterns, customer behavior, preferences, and demographics. This data can be used for future marketing efforts and product development strategies.

7. Customizable Sponsorship Packages: App developers often offer customizable sponsorship packages that allow you to choose specific features or functions within the app for sponsorship, giving you control over how your brand is presented.

8. Competitive Advantage: Sponsoring an app in your industry can give you a competitive advantage by positioning your brand as an innovative company that stays ahead of technological trends.

9. Long-term Benefits: A well-designed and successful sponsored app can provide long-term benefits in terms of brand recognition, customer loyalty, and revenue generation. This makes it a worthwhile investment for businesses looking to establish a long-term presence in their industry.

10. Potential for Revenue Sharing: Some app developers offer revenue sharing models for sponsored apps, providing the opportunity to generate additional income from the sponsorship.

4. Can small businesses also sponsor mobile apps?

Yes, small businesses can also sponsor mobile apps. Many app developers offer sponsorship opportunities for businesses of all sizes. Additionally, platforms like Google AdMob allow businesses to advertise on popular apps and target specific demographics and locations. This can be a cost-effective way for small businesses to reach their target audience through mobile apps.

5. How do sponsors typically make money from a sponsored app?

There are a few ways that sponsors can make money from a sponsored app:

1. Advertising revenue: Sponsors can place their advertisements within the app and earn revenue from clicks or views.

2. In-app purchases: The sponsor’s products or services can be promoted through in-app purchases, such as purchasing merchandise or premium features.

3. Freemium model: The app can be offered for free, but certain features or levels require payment. Sponsors can offer exclusive access to these paid features as part of their sponsorship.

4. Data collection and insights: Sponsorship of an app can provide valuable data and insights about users’ behaviors and preferences, which sponsors can use for targeted marketing or product development.

5. Cross-promotion: Sponsors may also use the sponsored app to promote their other products or services, leading to potential sales and revenue.

6. Subscriptions or membership fees: If the sponsored app offers a subscription or membership option, the sponsor may receive a portion of the revenue generated from those sales.

7. Licensing fees: In some cases, sponsors may pay a licensing fee to have their brand featured prominently in the app.

Overall, sponsors make money from sponsoring an app by leveraging its user base and increasing visibility and engagement with their brand and products/services.

6. Are there different types of mobile app sponsorship models?

Yes, there are several different types of mobile app sponsorship models. Some of the most common ones include:

1. In-App Advertising: This model involves displaying ads within the app itself, either through banners, interstitials, or native ads. Advertisers pay a fee to have their ad displayed to users who meet certain demographics or behavioral criteria.

2. Sponsorship/Paid Placement: In this model, an advertiser pays to have their brand featured prominently in the app, such as on the app’s splash screen or on a banner throughout the app.

3. Cost Per Install (CPI): This model involves advertisers paying a fee for each user who downloads and installs the sponsored app.

4. Cost Per Action (CPA): Similar to CPI, this model involves advertisers paying a fee for each user who takes a specific action within the app, such as making a purchase or signing up for a subscription.

5. Affiliate Marketing: With this model, advertisers pay a commission to the app owner for any sales or leads that result from users clicking on an ad within the app.

6. Custom Campaigns: These are customized sponsorship models that may involve a combination of several different elements, such as in-app advertising, paid placements, and cost per install.

7. Native Advertising: Native advertising integrates sponsored content seamlessly into the user experience of the app, making it less intrusive and more engaging than traditional forms of advertising.

8. Subscription Model: Instead of displaying ads, some apps offer premium content or features for a subscription fee paid by users. In this case, sponsors may pay to have their brand promoted as being affiliated with these premium offerings.

7. What are some examples of successful mobile app sponsorships?

1. Angry Birds: In 2014, the makers of the popular mobile game Angry Birds teamed up with the movie franchise Transformers. This partnership resulted in a special version of the game featuring characters and levels inspired by the movie, as well as promotional tie-ins such as in-game items and advertisements for the film.

2. Pokémon GO: In 2016, McDonald’s became an official sponsor for Pokémon GO, with many of its restaurants becoming PokéStops or Gyms in the game. The fast food giant also offered players special discounts and promotions through the app to attract more customers to their restaurants.

3. Candy Crush Saga: The popular mobile game Candy Crush Saga partnered with designer clothing brand Moschino in 2017 to promote their new collection during Fashion Week. Players had access to limited edition themed levels within the game, as well as exclusive in-game items inspired by Moschino’s designs.

4. Duolingo: Language learning app Duolingo partnered with ride-sharing app Uber in 2020 to offer free language lessons during car rides to various locations around the world. This sponsorship allowed both companies to reach new audiences and promote their services.

5. Waze: Navigation app Waze has had successful sponsorships with major brands such as Dunkin’ Donuts and Taco Bell, where users can get special deals and promotions when navigating to those businesses using the app.

6. Snapchat: In 2019, Snapchat launched an augmented reality (AR) experience called “Shoppable AR” that allows users to try on makeup virtually before purchasing it through brand partnerships with companies like Estée Lauder and L’Oreal.

7. Airbnb: Travel lodging platform Airbnb partnered with music streaming service Spotify in 2018 to create personalized music playlists for guests based on their selected destination and travel preferences. This sponsorship allowed both companies to tap into each other’s target markets for mutual promotion and increased engagement.

8. Is it more beneficial for companies to sponsor popular apps or niche apps with a specific target audience?

The best approach for a company to sponsor apps would depend on their specific goals and target audience. Both popular apps and niche apps can be beneficial in different ways.

Sponsoring popular apps may give a company a wider reach as they have a larger user base and more downloads. This can help increase brand exposure and potentially attract a larger number of customers. However, the competition for sponsorship on popular apps is likely to be higher, making it more expensive for the company.

On the other hand, sponsoring niche apps with a specific target audience can be effective in targeting a smaller but more relevant group of users. This allows for a more targeted and personalized marketing approach, making it easier for companies to connect with potential customers who are interested in their products or services. These types of sponsorships may also be more cost-effective compared to sponsoring popular apps.

Ultimately, companies should consider their marketing goals and target audience when deciding whether to sponsor popular or niche apps. If they are looking for widespread brand exposure, sponsoring popular apps may be beneficial. However, if their goal is to reach a specific demographic or niche market, sponsoring niche apps would likely yield better results.

9. How do sponsors track the success and impact of their partnership with a mobile app?

1. Set measurable objectives: Sponsors should first establish clear and specific objectives for their partnership with a mobile app. These objectives could include increasing brand awareness, driving sales, gaining new customers, or gathering customer data.

2. Utilize tracking tools: Most mobile app platforms offer various analytics and tracking tools that sponsors can use to measure the success of their partnership. These tools can track user engagement, retention rates, and in-app purchases.

3. Monitor social media mentions: Sponsors can also monitor social media platforms for mentions of their brand in relation to the app. This will give them insight into the impact of their partnership on customer perceptions and overall brand awareness.

4. Conduct surveys: Sponsors can survey app users directly to gather feedback on their experience with the app and how it has influenced their perception of the sponsor’s brand.

5. Track referral traffic: If the mobile app has a referral feature where users can invite friends to download the app, sponsors can track how many users are coming from these referrals and whether they are converting into customers.

6. Measure coupon code usage: If the mobile app offers exclusive discounts or promo codes from the sponsor, these codes can be tracked to see how many customers are using them to make purchases.

7. Monitor user reviews and ratings: Feedback from app users through reviews and ratings can also provide insight into how effectively the sponsorship is resonating with customers and impacting their experience with the app.

8. Use event tracking: Sponsors can work with developers to implement event tracking within the app that specifically monitors actions related to their sponsorship, such as clicks on sponsored content or visits to a sponsor’s website through an ad in the app.

9. Regularly review metrics: It’s important for sponsors to regularly review all collected data and metrics to evaluate the success of their partnership with the mobile app. This will allow them to make any necessary adjustments or optimizations for future collaborations.

10. What are the risks involved in sponsoring a mobile app?

1. Financial Risk: Developing and maintaining a mobile app can be expensive, and there is no guarantee of its success. Sponsors may have to bear the financial burden if the app fails to generate enough revenue.

2. Technical Risk: There is always a risk of technical failure, such as bugs, glitches, or compatibility issues that could affect the user experience and damage the app’s reputation.

3. Reputation Risk: The success of an app depends on its reviews and ratings. A poorly designed or functioning app can harm the sponsor’s reputation and potentially damage their brand image.

4. Data Security Risk: Mobile apps often collect user data, such as personal information and payment details. If this data is compromised due to security breaches, it could lead to legal consequences for the sponsor.

5. Market Saturation: With millions of apps available in various app stores, there is a risk that the sponsored app may get lost among competition and fail to gain enough downloads or attention.

6. User Engagement Risk: Even if the app gets downloaded by many users, there is no guarantee that they will continue using it. A lack of updates and new features could lead to low user engagement and eventually result in uninstallation.

7. Changing Technology Landscape: Mobile technology is constantly evolving, with new devices and operating systems being released regularly. Sponsors need to stay updated with these changes to ensure their app remains compatible with users’ devices.

8. Legal Risks: Sponsoring an app also brings legal risks such as copyright infringement, privacy laws violation, or patent disputes.

9. External Factors: Several external factors like economic conditions or competitor strategies can affect an app’s success, which sponsors have no control over.

10. Return on Investment (ROI) Risk: Sponsoring a mobile app does not guarantee immediate returns on investment. It may take time for the app to gain traction and start generating revenue, leaving sponsors at risk of not seeing a return on their investment.

11. Do sponsored apps have to meet certain guidelines or restrictions from the sponsor company?

Yes, sponsored apps typically have to meet certain guidelines and restrictions set by the sponsor company. This can include things like branding requirements, content restrictions, and specific features that need to be included in the app. The sponsor company may also have guidelines for how their brand is represented and used within the app. It is important for developers to carefully review and adhere to these guidelines when creating a sponsored app.

12. How does a company’s brand image affect their choice in what mobile apps to sponsor?

A company’s brand image can have a significant impact on their decision to sponsor a mobile app. A strong and reputable brand image can make a company more attractive to potential app sponsors as it conveys trust and credibility. On the other hand, a negative or inconsistent brand image may deter companies from associating themselves with certain apps.

In addition, the target audience of the sponsored app can play a role in a company’s decision. If the app’s target audience aligns with the company’s target market and brand image, it may be more appealing for them to sponsor the app.

Moreover, companies will also consider the type of content and features within the app before sponsoring it. They would want to ensure that the app’s content and functionality align with their brand values and do not contradict them in any way.

Ultimately, a strong brand image allows companies to carefully choose which mobile apps they want to sponsor, ensuring that their sponsorship will enhance rather than harm their brand reputation.

13. Are there any ethical concerns surrounding mobile app sponsorship, such as privacy and data collection?

Yes, there are ethical concerns surrounding mobile app sponsorship related to privacy and data collection. Some of these concerns include:

1. Invasion of Privacy: App sponsorships could potentially invade user’s privacy by collecting sensitive personal information without their knowledge or consent.

2. Misuse of Data: The data collected through sponsorships could be used for purposes other than intended, leading to potential harm or damage to individuals.

3. Lack of Transparency: Some sponsors may not disclose their involvement in an app, making it difficult for users to know who is collecting their data and how it is being used.

4. Targeting Vulnerable Populations: Mobile app sponsors may exploit vulnerable populations, such as children or individuals with limited understanding of data collection practices.

5. Manipulation of User Behavior: Sponsorship deals can influence the content or features of an app, potentially leading to manipulation of user behavior and preferences.

6. Advertisements Disguised as Content: In some cases, sponsored apps may blur the line between advertisements and content, deceiving users into engaging with sponsored materials.

7. Lack of Control over Data Collection: Users may have little control over what data is collected by sponsors and how it is being used or shared.

8. Security Risks: Sponsors may not have robust security measures in place to protect user data from breaches or hacks, putting individuals at risk for identity theft and fraud.

9. Conflict of Interest: Sponsors may have conflicting interests with users, prioritizing profits over protecting user privacy and security.

10. Limited Oversight: There may be limited oversight and regulation in this area, making it difficult to ensure ethical standards are upheld by app sponsors.

14. How do sponsors ensure that their ad is displayed prominently within the sponsored app without disrupting user experience?

There are a few ways that sponsors can ensure their ad is displayed prominently within the sponsored app without disrupting user experience:

1. Native Advertising: Sponsors can opt for native advertising, which integrates the ad seamlessly into the app’s design and content, making it look like part of the app itself.

2. Targeted Advertising: By using targeted advertising, sponsors can make sure that their ads are shown to users who are most likely to be interested in their product or service, increasing the chances of it being clicked on without disrupting non-relevant users.

3. Appropriate Placement: The ad should be placed in areas that do not interfere with the core functions of the app. For example, placing it in-between levels or during natural breaks within the app’s content.

4. Limited Frequency: Sponsors should limit the frequency at which their ad is displayed to avoid annoying users and negatively impacting their user experience.

5. Clear Labeling: It is important for sponsored ads to be clearly labeled as such to avoid any confusion or deception on behalf of the user.

6. Aesthetically Pleasing Design: Ads that blend well with the overall design of the app and use subtle animations or images tend to have a better chance of catching users’ attention without disrupting their experience.

7. Ad Rewards: Sponsors can also offer rewards for users who engage with their ad, such as in-app currency or extra features, making it feel less intrusive and more beneficial for users to interact with sponsored content.

15.Have there been any notable controversies or negative outcomes related to mobile app sponsorship?

Yes, there have been instances of controversies and negative outcomes related to mobile app sponsorship. These include:

1. Consumer backlash: In some cases, consumers have expressed their disapproval of sponsored apps that disrupt their user experience or display intrusive ads. This can result in negative reviews and a decrease in downloads and usage.

2. Exploitation of personal data: There have been cases where sponsored apps have been found to collect and share personal data of users without their consent. This has raised concerns about privacy violations.

3. Deceptive practices: Some apps have been accused of using deceptive tactics, such as fake reviews or misleading claims, to promote certain products or services through sponsorships.

4. Damage to brand image: In situations where sponsored apps are associated with controversial or offensive content, the brands sponsoring them may face backlash and damage to their reputation.

5. Regulatory issues: Depending on the region, there may be regulations or guidelines governing mobile app sponsorships that companies need to adhere to. Failure to comply with these can result in legal consequences and negative publicity.

6. Unethical partnerships: Partnering with certain apps or developers that engage in unethical practices can reflect poorly on the sponsoring company’s values and ethics.

7. Misalignment with target audience: If the sponsored app does not align with the target audience of the sponsoring company, it can lead to a waste of resources and a failed marketing initiative.

8. Financial losses: Sponsoring an app requires investment from the sponsoring company, which may result in financial losses if the app fails to generate expected returns or has low user engagement.

Overall, choosing the right sponsored app and maintaining transparency in sponsorship deals is crucial for companies to avoid potential controversies and negative outcomes.

16.Does sponsoring an existing, established app differ from sponsoring a new, upcoming one?

Yes, sponsoring an existing, established app can differ from sponsoring a new, upcoming one in a few ways:

1. Audience size: An established app may already have a larger and more dedicated user base compared to a new app that is just starting out. This means that sponsoring an established app may reach a larger audience immediately.

2. Brand reputation: A well-established and successful app may reflect positively on the brand that sponsors it, as it already has a proven track record and loyal user base. Sponsoring a new app carries more risk as its success and reputation are not yet established.

3. Cost: Typically, sponsoring an established app may cost more as the developer or company would need to compensate for the success and value of the existing app. On the other hand, sponsoring a new app may be more affordable as developers may be looking for partnerships to help them grow.

4. Sponsorship options: Established apps may offer more flexible sponsorship options such as long-term contracts or exclusive branding opportunities, while new apps may offer more customizable and affordable packages to attract sponsors.

5. Marketing strategy: Sponsoring an established app may require less marketing efforts on the part of the sponsor, as the existing user base can help promote their brand through word-of-mouth and organic sharing. With a new app, sponsors may need to work closely with the developer to create effective marketing strategies and generate buzz around the app.

Overall, sponsored deals with both established and new apps have their own advantages and considerations. It ultimately depends on the specific goals and target audience of the sponsor in deciding which option would be more beneficial for their brand.

17.Is it common for companies to have long-term partnerships with certain apps, or is it more common for short-term campaigns?

It depends on the specific company and their marketing strategy. Some companies may have long-term partnerships with certain apps if they find that the app aligns well with their brand and has a loyal user base. These partnerships can help with ongoing brand awareness and customer acquisition. However, other companies may prefer short-term campaigns to test the effectiveness of an app before committing to a longer partnership. Ultimately, it is up to the individual company to determine what type of partnership will benefit them the most.

18.What factors determine the cost of sponsoring a mobile app?

The cost of sponsoring a mobile app can vary depending on several factors, including:

1. Development and design costs: The complexity and features of the app can significantly impact the development and design costs. Simple apps with basic functionality may cost less than feature-rich apps that require more time and resources to develop.

2. Platform: The cost may vary depending on the platform the app is being developed for. Developing an app for both iOS and Android platforms will typically be more expensive than developing for a single platform.

3. Customization and personalization: If the app needs to be customized or personalized for a specific company or brand, it may add to the overall cost as it will require additional development time and resources.

4. Integration with third-party services: If the app needs to integrate with other third-party services like social media platforms, payment gateways, or analytics tools, it may add to the cost as additional development work will be required.

5. Maintenance and support: Ongoing maintenance and support are necessary for any mobile app to ensure it runs smoothly and stays up-to-date. This could also add to the overall cost.

6. Target audience: The target audience of the app can also influence its sponsorship cost. If your target audience is niche or highly specialized, then obtaining sponsorship from relevant businesses or organizations can be more costly.

7. Advertising budget: Depending on how aggressively you want to advertise your sponsored mobile app, you will need a certain budget for marketing expenses such as paid ads, influencer collaborations, email marketing campaigns, etc.

8. Timeframe: The timeframe for developing the app can also affect its sponsorship cost as shorter deadlines often translate into higher costs due to increased rush fees or extended working hours by developers.

9. Reputation of development company: The reputation, experience, and expertise of the mobile app development company or agency hired can play a significant role in determining its sponsorship cost. More reputable companies usually charge higher fees for their services.

10. Additional features and updates: If you plan on adding new features or releasing app updates in the future, it is essential to factor in these costs as well as this could potentially impact the overall sponsorship cost.

19.How important is it for the sponsored app to align with the values and target audience of the sponsor company?

It is very important for the sponsored app to align with the values and target audience of the sponsor company. This alignment will ensure that the sponsored app resonates with the sponsor’s brand image and messaging, thereby building a strong association between the two. It also ensures that the target audience of the sponsor company, who are already familiar with their values and messaging, will be more likely to engage with and adopt the sponsored app. This ultimately leads to a more successful sponsorship collaboration and helps to establish a positive brand image for both parties involved.

20.Are there any emerging trends or changes in the world of mobile app sponsorship that companies should be aware of?

1. Increased use of influencer marketing: Companies are increasingly partnering with social media influencers to promote their sponsored apps to a wider audience.

2. Rising popularity of rewarded ads: With the increasing competition in the app market, developers are turning to rewarded ads as a way to attract more users and improve user engagement.

3. Surge in cross-promotion strategies: Developers are now collaborating with other app developers to cross-promote each other’s apps through various mediums such as in-app banners, push notifications, and more.

4. Emphasis on user experience: Brands are recognizing the importance of providing a seamless and enjoyable user experience within sponsored apps to maintain user retention and loyalty.

5. Integration of augmented reality (AR): More companies are incorporating AR technology into their sponsored apps as a way to provide an immersive and interactive experience for users.

6. Shift towards niche markets: With an overwhelming number of apps available in the market, companies are now targeting specific niche audiences with their sponsorships rather than trying to appeal to a broad demographic.

7. Growing focus on data privacy: In light of recent incidents related to data breaches, app sponsors are becoming more cautious about protecting user data and ensuring transparency in their data collection practices.

8. Adoption of artificial intelligence (AI): Many companies are exploring ways to incorporate AI technology into their sponsored apps, whether it be for personalized recommendations or enhanced user engagement.

9. Use of gamification techniques: To increase user engagement and retention, brands are implementing gamification elements such as rewards, challenges, and levels in their sponsored apps.

10. Continued growth of programmatic advertising: As more ad inventory becomes available through mobile devices, programmatic advertising methods are gaining popularity among brands for efficient targeting and delivery of ads within sponsored apps.