Mobile App Animation
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Jan 22, 2024

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21 Min Read

1. What is mobile app animation and how does it differ from web or desktop animations?

Mobile app animation is the use of graphics, sound, and movement to create an interactive user experience in a mobile application. It differs from web and desktop animations in several ways:

– Platform: Mobile app animations are specifically designed for mobile devices, such as smartphones and tablets, whereas web and desktop animations are primarily created for use on computers.
– User interaction: Mobile app animations are typically designed for touchscreens, allowing users to interact with them through gestures like tapping, swiping, or pinching. Web and desktop animations may also take advantage of mouse inputs, but they are not as directly tied to user gestures.
– Screen size: Mobile devices have smaller screens than most computers, so mobile app animations need to be optimized for smaller display spaces. This can affect the level of detail and complexity that can be included in the animation.
– Processing power: Compared to desktop computers, mobile devices often have less processing power and memory. This means that mobile app animations need to be optimized for performance and may not be able to include as many complex elements as desktop or web animations.
– Context: A key difference between mobile app animation and other forms of animation is the context in which it is used. Mobile apps are often used on the go, so the animation needs to be brief and easily understandable in a short amount of time.

Overall, mobile app animation requires a unique approach due to its specific platform, user interaction methods, screen size limitations, processing power constraints, and contextual usage.

2. What are the most common techniques used for creating mobile app animations?


1. CSS Animations and Transitions: These are the most commonly used techniques for creating mobile app animations. They allow developers to animate various CSS properties such as position, size, and color.

2. JavaScript: This programming language is frequently used to create complex animations in mobile apps. It allows developers to control and manipulate different elements on the page, providing a wide range of animation possibilities.

3. Animated GIFs: These are images that have been converted into small animations, making them easy to use for adding simple movements or effects to an app.

4. Motion Graphics Software: Specialized software such as Adobe After Effects or Apple Motion can be used to create high-quality animations and export them as video files for use in mobile apps.

5. Sprite Sheets: A sprite sheet is a single image that contains multiple frames of an animated sequence. Developers can use these sheets in combination with code or scripting languages to create smooth animations within their apps.

6. Lottie Animation: Created by Airbnb, Lottie is a popular open-source animation library that allows developers to add high-quality vector animations created in Adobe After Effects directly into their mobile apps.

7. SVG Animations: Scalable Vector Graphics (SVG) is a web-based format that allows for animated graphics without using external libraries or scripts, making it ideal for creating lightweight, scalable animations in mobile apps.

8. 3D Modeling & Animation Tools: For more advanced and interactive 3D animations, developers can use tools like Blender or Maya to create 3D models and export them as animated sequences for use in their apps.

9.SwiftUI Animations: Apple’s UI framework SwiftUI comes with built-in animation capabilities that allow developers to easily create smooth transitions and effects within their iOS apps without having to write complex code.

10.Flutter Animations: Google’s cross-platform development framework Flutter also provides several built-in animation widgets and APIs that enable developers to create stunning animations in their Android and iOS apps.

3. How does animation impact user experience in a mobile app?


1. Visual Appeal: Animation adds an element of visual appeal to a mobile app, making it more attractive and engaging for users. A well-designed and fluid animation can make the app look more polished and professional, giving off a positive first impression.

2. Improved Usability: Animations can be used to guide users through the app and improve usability. For example, using animations to show how elements of the interface work or how to navigate between screens can make the app more intuitive and user-friendly.

3. Feedback and Response: Animation can provide immediate feedback and response to user actions, making the app feel more responsive and interactive. This is especially important in mobile apps where delays or lack of response can be frustrating for users.

4. Simplified Navigation: Animations can simplify navigation by visually connecting different screens or providing visual cues for users to follow. This can help reduce cognitive load and make the app easier to use.

5. Emphasize Important Information: Animated elements can be used to draw attention to important information or actions, guiding users towards specific features or content in the app.

6. Create a Personalized Experience: Custom animations in a mobile app can create a sense of personalization for users, making them feel like they are interacting with something unique and tailored specifically for them.

7. Storytelling: Animated sequences in an app can add an element of storytelling, helping users to understand complex concepts or information in a more engaging and memorable way.

8. Gamification: Animations can also be used in gamification techniques within an app, such as using animated rewards or progress bars to motivate users and encourage them to continue using the app.

9. Branding: Animations that are consistent with a brand’s overall design aesthetic can reinforce branding efforts and create a cohesive user experience across different platforms.

10. Entertainment Value: Lastly, animation adds an element of entertainment value to mobile apps, making them more enjoyable for users and increasing the chances of them coming back to use the app again in the future.

4. Can animations be optimized for better performance on different devices?

Yes, animations can be optimized for better performance on different devices. Some techniques for optimizing animations include:

– Using CSS transforms and hardware acceleration: Transforming an element in CSS using `translate3d()` or `scale3d()` can trigger the device’s graphics processor unit, resulting in smoother animations.
– Minimizing DOM manipulation: Animations that require frequent updates to the DOM can cause performance issues. By minimizing the amount of DOM manipulation needed during animations, performance can be improved.
– Using requestAnimationFrame: This method allows animations to be synchronized with the device’s refresh rate, improving overall animation smoothness and reducing strain on the device’s resources.
– Reducing image sizes: If an animation involves loading images, optimizing them by reducing their resolution or compressing their file size can improve performance.
– Testing and adjusting for different devices: It is important to test animations on a variety of devices and adjust accordingly to ensure a smooth experience for all users.

Overall, optimizing animations involves finding a balance between visual appeal and performance. By using efficient techniques and considering the limitations of different devices, it is possible to create engaging animations that perform well on a variety of platforms.

5. What is the role of UI/UX design in mobile app animation?


UI/UX design plays a crucial role in mobile app animation as it directly affects the overall user experience and satisfaction with the app. Mobile app animations are an important aspect of UI/UX design and they can greatly enhance the visual appeal, usability, and intuitiveness of an app.

1) Enhance Visual Appeal: Animation adds a dynamic and interactive element to the app’s design, making it visually appealing. This can help in attracting and retaining users.

2) Improve Usability: Smooth and intuitive animations can make interactions with the app feel more natural and responsive, improving its usability. It can also guide users by providing visual cues on how to use the app.

3) Increase Engagement: Well-designed animations can make using the app a fun and engaging experience for users. This can encourage them to spend more time on the app, leading to higher engagement rates.

4) Communicate Information: Animations can be used to communicate important information in a more engaging way than text or static images. They can make complex processes or concepts easier to understand for users.

5) Establish Brand Identity: Consistent use of animations throughout the app can help establish a distinct brand identity for the mobile app. It can also create a memorable impression on users, making them more likely to return to the app.

In conclusion, UI/UX design is essential for creating visually appealing, user-friendly, and engaging mobile apps with effective animation. A well-executed animation strategy not only makes an app stand out but also improves its overall functionality and user experience.

6. How can motion design contribute to the overall success of a mobile app?


1. Enhance User Experience: Motion design can help improve the overall user experience of a mobile app by making it more engaging and intuitive. It can provide visual cues and animations to guide users through the app’s interface, making it easier for them to understand and use.

2. Communicate Information: Motion design can be used to effectively communicate information or concepts that might be difficult to convey using only text or static images. Animations and transitions can convey complex ideas in a simplified and visually appealing manner, reducing cognitive load for users.

3. Grab Attention: With thousands of apps competing for user attention, having eye-catching motion graphics can help a mobile app stand out from the crowd. Dynamic animations and interactive elements can captivate users, increasing their interest in the app.

4. Improve Branding: Motion design is an important part of branding, as it helps create a unique identity and personality for a mobile app. By using consistent animation styles and brand colors, motion design can contribute to creating a strong brand image and boosting brand recognition.

5. Create Delightful Moments: Well-designed motion graphics add an element of delight to the user experience, making interactions with the app more enjoyable and memorable. This positive emotional response can lead to increased user satisfaction and loyalty towards the app.

6. Make Onboarding Easy: Good motion design can make onboarding new users a smooth process by providing simple instructions through animations or guiding them through features step-by-step. This reduces the learning curve for new users and improves the overall usability of the app.

7. Support User Interactions: Motion graphics such as button animations, loading indicators, or swipe gestures make user interactions with an app more natural and responsive. These subtle animations give visual feedback to users, making their navigation through the app feel seamless.

8. Increase User Retention: By adding engaging motion graphics throughout different sections of an app, there is a higher likelihood that users will stick around longer and keep coming back. This can lead to increased app usage and ultimately, better retention rates.

9. Adapt to Mobile Constraints: Motion design can help overcome the design constraints of a smaller screen size and limited functionality on mobile devices. Through thoughtful animation and creative use of space, it can enhance the usability and aesthetic appeal of a mobile app.

10. Stay Current with Trends: The world of mobile apps is constantly evolving, and incorporating motion design into your app can keep it up to date with current design trends. By regularly updating animations and adding new ones, an app can consistently provide users with a fresh and modern experience.

7. Are there any specific tools or software used for animating mobile apps?


There are several tools and software used for animating mobile apps, including:

1. Adobe After Effects: This is a widely used tool for creating motion graphics and animations for mobile apps.

2. Lottie: This is an open-source animation tool created by Airbnb that allows developers to animate vector graphics exported from design software like Adobe Illustrator or Sketch.

3. Principle: This is a popular prototyping tool specifically designed for animating mobile app designs.

4. Flinto: This tool allows designers to create interactive prototypes with rich animations and transitions for iOS, Android, and web projects.

5. Pixate: This is an iOS and Android app prototyping tool that lets designers create advanced animations and interactions without writing any code.

6. Haiku Animator: This is another animation tool specifically designed for creating interactive UI animations for websites and mobile apps.

7. Unity: While primarily used for game development, this 3D engine can also be used to create complex animations and interactions in mobile apps.

8. Apple’s Core Animation Framework and Google’s Android Animation API: These are built-in animation libraries within the respective operating systems that provide developers with the tools to create basic animations in their mobile apps.

8. In which scenarios should one avoid using animations in a mobile app?


1. Excessive Usage: Animations that are used excessively can cause distraction and frustration to users, leading them to abandon the app.

2. Inessential Elements: Animations that serve no purpose or add no value to the user experience should be avoided. They can make the app feel cluttered and overwhelming.

3. Slow Performance: If the app’s performance is already slow, adding animations can make it even slower, causing inconvenience to the users.

4. Small Screen Size: On smaller screens, animations may look cramped and cluttered, making it difficult for users to use the app effectively.

5. Low-End Devices: On low-end devices with limited processing power, animations can cause lag and affect the overall performance of the app.

6. Accessibility: Animations may not be accessible or easily perceptible for users with visual impairments or who use assistive technology.

7. Critical Tasks: For tasks where accuracy is critical, such as filling in forms or making a purchase, animations should be kept minimal to reduce errors and distractions.

8. Older Audience: Older users may have difficulty understanding complex animations and may find them frustrating and confusing.

9. Languages with Longer Words: Some languages have longer words than others, which can make animations appear choppy and unappealing.

10. Limited Timeframe: In time-sensitive situations where quick actions are required from the user, animations may slow down the process and hinder their ability to complete tasks efficiently.

9. Can animations be used effectively in both Android and iOS apps or do they require different approaches?


Animations can be used effectively in both Android and iOS apps, but the implementation approach may differ due to the design guidelines and development languages used on each platform.

For Android apps, animations can be created using the Animation and Animator classes from the android.view.animation package. These animations can be applied to different UI elements such as views, layouts, and drawable objects. Additionally, Android supports a built-in tool called Property Animation, which allows for more complex and customizable animations.

For iOS apps, animations can be created using Core Animation framework. This framework provides a wide variety of animation options and effects for views as well as layers. Developers can also use UIKit Dynamics to add physics-based animations to their UI elements.

In summary, while both platforms support animations, the specific implementation may vary based on the development tools and techniques available on each platform.

10. What are the latest trends in mobile app animation, and how have they evolved over time?


Some of the latest trends in mobile app animation include:

1. Realistic and immersive motion design: With the advancement of technology, mobile app animations have become more realistic and highly engaging, creating an immersive experience for users.

2. Micro-interactions: These are small animations that respond to user actions, such as touches or swipes, providing visual feedback and enhancing the overall interaction with the app.

3. 3D animations: With the availability of powerful graphics processing units (GPUs) in mobile devices, 3D animations are becoming increasingly popular in mobile apps, creating a more dynamic and visually appealing experience.

4. Motion graphics: Moving away from static images and text, motion graphics use animated visuals to convey information or tell a story within an app.

5. Custom illustrations and cartoons: Many apps are now using custom illustrations and cartoons to add a fun element to their design, making them stand out in a crowded market.

6. Interactive storytelling: This involves using animations to guide users through a story or narrative within the app, making it more engaging and memorable.

7. Bright colors and bold typography: Mobile app animations are now incorporating bright and bold color schemes along with creative typography to grab attention and create a unique branding for the app.

Over time, mobile app animations have evolved from simple transitions between screens to intricate designs that enhance user experience and create a sense of delight. They have become an essential part of app design, helping brands differentiate themselves from their competitors and engage with users on a deeper level. With advancements in technology and new tools becoming available for designers, it is likely that we will continue to see innovative animation techniques being used in mobile apps in the future.

11. How can micro-animations make a significant difference in the user experience of a mobile app?


There are a few key ways that micro-animations can enhance the user experience of a mobile app:

1. Visual Feedback: Micro-animations provide immediate visual feedback to users, making the app feel more responsive and intuitive. For example, when a user clicks on a button, a micro-animation can show that the button has been clicked and is in the process of loading.

2. Attention to Detail: Micro-animations can add an extra layer of polish and attention to detail in an app, which can leave a positive impression on users. By adding subtle animations for transitions or actions, it shows that the developers have put thought into even the smallest aspects of the app.

3. Navigational Clues: Mobile apps can have complex navigational structures, and micro-animations can help guide users through these processes by visually showing transitions between screens or indicating where they are within the app.

4. Engagement: Well-executed micro-animations that are playful or entertaining can increase user engagement with an app. They create a more memorable and enjoyable experience, leading to increased usage and return visits.

5. Clear Communication: With limited screen space on mobile devices, it’s crucial for apps to communicate effectively with their users. Micro-animations can be used as a tool for conveying information quickly and in an easily digestible way.

6. Improving Usability: By highlighting interactive elements with micro-animations, they can make it easier for users to understand how to interact with an app and ultimately improve its overall usability.

In summary, micro-animations play a significant role in enhancing the user experience by providing visual feedback, improving navigation and communication, increasing engagement, and ultimately making an app more enjoyable to use.

12. Is it better to use pre-made animation libraries or custom-create animations for a mobile app?


It ultimately depends on the specific needs and goals of the mobile app. Pre-made animation libraries can be a quick and efficient option for adding basic animations to an app, but they may not offer the level of customization or control that a custom-created animation would provide.

Custom animations allow for more unique and tailored interactions that can enhance the user experience and differentiate the app from others. However, they also require more time, resources, and expertise to create.

If a mobile app requires complex or highly specific animations, it may be best to opt for custom animations. But if time and budget are limited, pre-made animation libraries can still add visual interest and enhance user engagement. Ultimately, it is important to carefully consider the needs of the app and determine which approach will best achieve its goals.

13. Are there any UI/UX guidelines to follow when incorporating animation into a mobile app design?


Yes, here are a few UI/UX guidelines to follow when incorporating animations into a mobile app design:

1. Keep the animations simple and purposeful: Animated elements should have a specific function or purpose in the app, rather than being decorative. Keep them simple, subtle, and intuitive to avoid overwhelming users.

2. Consider the app’s branding and overall aesthetic: Animations should align with the app’s branding and visual style. Use consistent colors, shapes, and styles to maintain a coherent design.

3. Use animation to enhance usability: Animations can be used to provide feedback, guide users through a sequence of steps, or highlight important information on a screen. Use them strategically to improve user experience.

4. Be mindful of performance: Too many complex animations can slow down an app’s performance, leading to frustrated users. Keep animations lightweight and optimized for faster loading times.

5. Ensure accessibility: Not all users may be able to see or process animations in the same way. Make sure your animated elements are accessible by providing alternative options for visually impaired or disabled users.

6. Test for different devices: Animation may appear differently on different devices depending on hardware capabilities and screen sizes. Test how your animations perform on various devices to ensure consistency across platforms.

7. Avoid distractions: Don’t use excessive or unnecessary animation as it can distract users from completing their tasks in the app.

8. Provide clear instructions: If an animated element requires user interaction, make sure it is accompanied by clear instructions or visual cues to guide them through the process.

9. Pay attention to timing and duration: The timing and duration of an animation can greatly affect its impact on users’ perception of the flow of the app. Make sure they are timed appropriately with consideration for how long it takes for actions to occur within the app.

10 Add personality but stay professional: While animation can add personality and playfulness to an app design, it’s important to maintain a professional look and feel. Avoid using animations that are overly cartoonish or childish, unless it’s in line with the app’s branding.

Overall, the key is to use animations purposefully and thoughtfully, keeping the user experience in mind at all times.

14. Can animation improve the functionality of a mobile app, apart from enhancing its visual appeal?


Yes, animation can improve the functionality of a mobile app in several ways:

1. User engagement: Animations can add an interactive element to the app, making it more fun and engaging for users. This will encourage them to spend more time on the app and use it frequently.

2. Visual feedback: Animations can be used to provide visual feedback to users when they perform certain actions on the app, such as tapping a button or scrolling through content. This helps users understand that their action has been registered by the app and improves the overall user experience.

3. Navigation: Animation can be used to guide users through different sections of the app, making it easier for them to navigate and find what they are looking for.

4. Onboarding process: Animated tutorials can be used during the onboarding process to introduce new users to the features and functions of the app. This makes it easier for them to understand how to use the app and increases their likelihood of using it in the future.

5. Load times: Animations can be used as loading screens while data is being fetched from servers or while transitioning between screens. This not only makes wait times more tolerable for users but also gives them an indication that something is happening in the background.

6. Visual hierarchy: Motion-based animations can help draw attention to important information or elements within an app, leading users towards taking a desired action.

7. Error handling: Sometimes, apps may encounter errors or glitches that disrupt user experience. Well-designed animations can make these situations less frustrating by providing calming visuals and reducing anxiety among users.

Overall, animation has a direct impact on user experience and by improving its functionality, it enhances both their satisfaction with using the app and their overall satisfaction with your brand or service.

15. How can designers balance between loading times and smooth animations while designing a mobile app?


There are several ways designers can balance between loading times and smooth animations while designing a mobile app:

1. Optimize images and media: Large media files such as images, videos, and animations can significantly affect the loading time of an app. Designers should use compressed versions of these files to reduce their size without compromising on quality.

2. Use lightweight animation effects: Complex animation effects require more processing power and can slow down the performance of an app. Designers should use lightweight animation effects that are simple and quick to load.

3. Prioritize essential elements: When designing animations for a mobile app, designers should prioritize essential elements such as buttons and menus over decorative elements. This will ensure that the most critical components load quickly, while less important ones can load in the background.

4. Utilize preloading techniques: Preloading is a technique used to load content or data in advance so that it is ready to be displayed when needed. Designers can utilize preloading to ensure that animations or media files have already been loaded before they are triggered, resulting in smoother transitions.

5. Limit the use of animated elements: While animations can enhance user experience, too many of them can also slow down an app’s performance. Designers should carefully consider which elements need to be animated and limit their use to essential areas.

6. Perform regular testing: Designers should conduct regular tests on different devices with varying hardware specifications to ensure that their animations do not cause delays or glitches on different devices.

7. Consider server-side rendering: In some cases, complex animations can be rendered on the server-side and sent as pre-rendered video files rather than using client-side processing power. This technique reduces loading times while maintaining smooth animations.

8. Allow users to control animations: Giving users the option to turn off or adjust the intensity of animations in settings can help them customize their experience according to their device’s capabilities.

9. Keep track of loading times: Designers should continuously monitor the app’s loading times and make necessary adjustments to keep it within an acceptable range.

10. Limit the use of third-party libraries: While third-party animation libraries can offer impressive effects, they can also add to the app’s loading time. Designers should consider the trade-offs before using such libraries and opt for lightweight alternatives where possible.

16. Are there any accessibility concerns related to using animations in a mobile app?


Yes, there are some accessibility concerns related to using animations in a mobile app. These include:

1. Motion sickness: Excessive or rapid animations can cause motion sickness for some users, especially those who are prone to it. This can make it difficult for them to use the app and could lead to discomfort or even nausea.

2. Distracting or overwhelming: Animations that are too flashy, busy, or frequent may distract users from the content they are trying to access on the app. This can also be overwhelming for users with cognitive disabilities.

3. Difficulty for visually impaired users: Animations that rely solely on visual cues may make it more challenging for visually impaired users to navigate the app and understand its functions.

4. Lack of alternative options: Some users may have difficulty processing animations due to certain visual impairments or other disabilities. Therefore, providing alternative options such as adjustable speed settings, enabling sound effects, or including text descriptions can improve accessibility.

5. Limited user control: Some animations may not allow for user control or customization, making it challenging for users with motor disabilities to interact with the app effectively.

To ensure accessibility when using animations in a mobile app, developers should consider providing alternatives, allowing user control and customization options, testing for potential motion sickness triggers, and keeping animations simple and subtle whenever possible.

17. Can users adjust or disable animations on their devices if needed?


Yes, most devices allow users to adjust or disable animations through accessibility settings. For example, on Android devices, users can go to “Settings” > “Accessibility” > “Visibility enhancements” and turn off “Reduce animations.” On iOS devices, users can go to “Settings” > “General” > “Accessibility” > “Reduce Motion.”

18. Apart from user interface elements, how else can animation be implemented in a mobile app?


Animation in a mobile app can also be implemented through:

1. Loading screens: Many apps use loading animations to give users a visual cue that the app is processing an action, such as loading content or data.

2. Transitions: Smooth and fluid transitions between different screens or pages within the app can make the overall user experience more enjoyable.

3. Interactive elements: Animations can be used to create interactive elements in an app, such as buttons that change color or icons that expand when touched.

4. Feedback: Animated feedback, such as subtle animations when a button is tapped or when an action is completed, can provide users with a sense of responsiveness and improve the overall flow of the app.

5. Onboarding: Animation can be used in onboarding tutorials to guide users through different features and functionalities of the app.

6. Gamification: Mobile games often use animation extensively to engage players and create a more immersive experience.

7. Visual storytelling: Animated videos or sequences can be used to tell a story or convey information in a visually appealing way within an app.

8. Error handling: Instead of showing boring error messages, apps can use animation to display error alerts and guide users on how to fix the error.

9. Branding: Consistent and well-designed animations can add personality and enhance branding for an app.

10. Augmented reality (AR): AR technology uses animated effects to create virtual objects and enhance real-world experiences within mobile apps.

19. Can VR (virtual reality) technology be utilized for creating advanced animations in mobile apps?


Yes, VR technology can be utilized for creating advanced animations in mobile apps. It allows developers to create immersive 3D animations that can be experienced by users through their virtual reality headsets. This technology enables users to interact with the animations in a more realistic manner, providing a more engaging and visually appealing experience. Additionally, with the advancements in mobile VR devices such as Google Cardboard and Samsung Gear VR, it has become easier for developers to incorporate VR into their mobile apps without requiring expensive hardware. This opens up opportunities for VR-powered games, presentations, educational apps and more on mobile devices.

20. What are some examples where creative use of animation has made a significant impact on the success of a particular mobile app?


1. Pokemon GO: The mobile app became an instant success due to its innovative use of augmented reality technology, allowing players to see and catch Pokemon in the real world through their phones.

2. Instagram: The simple yet effective animation of the app’s logo and loading screen adds a fun and engaging element to the overall user experience, making it more memorable and recognizable.

3. TikTok: The app’s unique and quirky animations, such as the dancing animal characters used in its notifications, have become a staple of its brand identity and have greatly contributed to its popularity among younger audiences.

4. Clash of Clans: The game features colorful and lively animations that add depth and excitement to the gameplay, attracting players of all ages and keeping them engaged for longer periods.

5. Airbnb: The app’s use of moving illustrations throughout the booking process brings a touch of whimsy and personalization, making users feel more connected to the brand.

6. Google Maps: The well-designed animated transitions between screens make navigating the app smoother and more intuitive, enhancing user experience significantly.

7. Bitmoji: This popular app allows users to create their own personalized avatars using various animated features, making it more interactive and enjoyable for social media users.

8. Headspace: This meditation app utilizes subtle animations throughout its interface to guide users through relaxation techniques and make the process more engaging.

9. Temple Run: The continuous loop of obstacles in this endless runner game is enhanced by smooth animations that add excitement and keep players hooked for longer sessions.

10. Angry Birds: This classic mobile game features humorous animated characters that became instantly iconic, adding personality and charm to the gameplay experience.

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