Sales Managers Training Programs and Schools

Jan 11, 2024

16 Min Read

1. What type of sales training programs do top sales managers typically attend?

Top sales managers typically attend advanced sales training programs that focus on developing their leadership, coaching, and communication skills. They may also attend programs that cover advanced selling techniques, negotiation strategies, and account management strategies.

2. What are some key topics addressed in top sales training programs?

Some key topics that may be addressed in top sales training programs include:
– Leadership development and building a high-performing sales team
– Coaching and mentoring skills to develop the potential of individual team members
– Sales process improvement and implementing effective sales systems
– Advanced selling techniques, including objection handling, consultative selling, and PSS (problem-solution-selling) approaches
– Building strong relationships with clients and developing strategic account management strategies
– Negotiation tactics and strategies for closing deals effectively
– Sales forecasting and pipeline management
– Time management and productivity for sales professionals
– Effective communication skills for managing internal teams as well as building rapport with prospects and clients.

2. How important is it for sales managers to have formal training and education?


1. Improving Leadership Skills: Formal training and education can provide sales managers with the necessary skills and knowledge to effectively lead their teams. This includes skills in communication, motivation, problem-solving, and decision-making.

2. Staying Up-to-Date with Industry Changes: The business world is constantly changing, and it is crucial for sales managers to stay updated on new trends, technologies, and best practices in order to remain competitive in the market. Formal training can provide them with the latest industry insights and strategies.

3. Learning Effective Sales Techniques: Sales is a specialized profession that requires specific skills and techniques for success. Formal education can teach sales managers about different selling methods, negotiation tactics, and other critical skills that can help them increase sales performance.

4. Improved Team Performance: Sales managers are responsible for guiding their team towards achieving their goals. With formal training, they can learn how to effectively coach and motivate their team members, resulting in improved overall performance.

5. Increased Confidence: Formal education provides sales managers with a deeper understanding of their role, industry knowledge, and proven strategies that can build their confidence as leaders. This increased confidence can have a positive impact on team morale and ultimately lead to better results.

6. Building Professional Networks: Participating in formal training programs allows sales managers to connect with other professionals in their field, expanding their network of contacts who they can turn to for advice or collaboration opportunities.

7. Demonstrating Commitment: As leaders within an organization, having formal training shows that a sales manager is dedicated to continuous learning and professional growth. This commitment sets a positive example for their team members and can earn them respect from both superiors and employees.

Overall, formal training and education are crucial for developing well-rounded sales managers who possess the necessary skills, knowledge, confidence, and connections to drive successful outcomes for their teams.

3. What are some key skills and knowledge areas that are covered in most sales manager training programs?


1. Sales techniques and strategies: This includes understanding the sales process, building relationships with clients, objection handling, and closing deals.

2. Leadership and management skills: Sales managers are responsible for leading and managing a team of salespeople, so training programs often cover topics such as delegation, motivation, communication, and performance management.

3. Product knowledge: Sales managers must have a deep understanding of the products or services they are selling in order to effectively train their team and answer any questions from potential clients.

4. Sales forecasting and budgeting: This involves analyzing sales data, setting targets and goals, creating budgets, and tracking progress towards sales goals.

5. Coaching and mentoring: Effective sales managers know how to coach and mentor their team members to help them improve their skills and reach their full potential.

6. Time management: Time management is essential for sales managers who often have multiple tasks and responsibilities on their plate at once.

7. Communication skills: Sales managers must be adept at communicating with both internal team members as well as external clients to effectively manage relationships and close deals.

8. Market research and analysis: Knowing your target market is crucial for successful sales management. Training programs may cover topics such as conducting market research, identifying ideal customer profiles, and competitive analysis.

9. Technology tools: With technology playing an increasing role in the sales process, training programs may cover topics such as CRM systems, social media platforms for sales purposes, and other digital marketing tools that can aid in generating leads.

10. Legal considerations: It’s important for sales managers to understand legal issues such as contract negotiation and compliance regulations that may impact the sales process in their industry or company.

4. Are there any specific certifications or qualifications that sales managers should obtain?


Yes, there are several certifications and qualifications that sales managers can obtain to enhance their skills and credibility in the field. These include:

– Certified Sales Leader (CSL) from the Sales Education Foundation
– Certified Sales Professional (CSP) from the National Association of Sales Professionals
– Certified Professional Salesperson (CPSP) from the Manufacturers’ Representatives Educational Research Foundation
– Certified Inside Sales Professional (CISP) from AA-ISP
– Certified Sales Executive (CSE) from SMEI

Additionally, sales managers can also obtain industry-specific certifications such as Medical Device Sales Certification or Technology Solution Selling Certification to demonstrate their expertise in a particular market.

5. How can sales managers find the best training programs and schools for their needs?


1. Research Online: The internet is a great resource for finding training programs and schools for sales managers. Various online platforms like Google, LinkedIn, and professional sales associations have listings of top training programs and schools.

2. Ask for Referrals: Reach out to colleagues or other sales professionals in your network who have attended training programs. They can offer valuable insights on their experiences and recommend the best programs.

3. Attend Industry Conferences: Attend industry conferences and expos to get first-hand exposure to different sales training programs and schools. You can also interact with representatives from these institutions and gather more information.

4. Contact Professional Sales Associations: Look for professional associations related to your industry or sales area, such as the National Association of Sales Professionals (NASP) or the Sales Management Association (SMA). These associations often list recommended training programs on their websites.

5. Consider Accreditation: When researching training programs, make sure to check if they are accredited by a recognized institution or organization like the American Society for Training and Development (ASTD) or International Coach Federation (ICF).

6. Evaluate Curriculum: Analyze the curriculum of each program carefully to ensure it covers all the necessary topics that align with your needs as a sales manager.

7. Read Reviews: Look for reviews from previous attendees or online websites to get an idea of what past participants have to say about the program.

8. Inquire About Cost: Consider your budget when selecting a training program and inquire about any additional costs such as travel expenses or materials needed for the course.

9. Request Demo/Free Trials: Some training programs may offer free demo sessions or trial packages so you can get a feel for their teaching style and content before committing to the full program.

10. Seek Feedback from Your Team Members: Involve your team in the decision-making process by asking for their opinions on potential training programs that could benefit them as well. Their input can give you a better perspective on which program will be the most effective for your team.

6. Are there any online options for sales manager training programs?

Yes, there are several online options for sales manager training programs. Some popular ones include:

1) The Sales Management Mastery Program by Sales Xceleration: This 12-week program provides comprehensive training for sales managers including how to build a high-performing sales team, create effective strategies and processes, and lead with confidence. It is delivered through a mix of live webinars, self-paced learning modules, and one-on-one coaching sessions.

2) The Sales Manager Training Program by Sandler Training: This online program covers topics such as leadership skills, motivational techniques, performance management, and strategic planning. It includes video lessons, interactive exercises, and downloadable resources.

3) Sales Management Training Courses on Udemy: Udemy offers a wide range of courses on sales management from various instructors. Topics covered include sales team coaching, KPIs and metrics for managers, negotiation skills for sales managers, and more.

4) HubSpot Academy’s Sales Management Training Course: This free course covers the fundamentals of inbound selling and managing a high-performing sales team. It includes video lessons and quizzes to test your knowledge.

It is recommended to do research and read reviews before enrolling in any online training program to ensure it meets your specific needs and goals.

7. Is ongoing training and development necessary for successful sales management?


Yes, ongoing training and development is necessary for successful sales management. Sales techniques, customer preferences, and market trends are constantly evolving, so it is important for sales managers to continually update their knowledge and skills to stay ahead of the competition. Additionally, ongoing training can help managers adapt to changes within their own company, such as new products or services, processes, or technology. It can also help them learn about effective leadership strategies, team-building techniques, and communication skills that are essential for managing a successful sales team. Continual training and development can ultimately lead to increased success in achieving sales goals and driving business growth.

8. How do top companies choose which sales managers to send for training programs?


Top companies often have a rigorous selection process in place for choosing which sales managers to send for training programs. This process may include the following steps:

1. Identifying needs: The first step is identifying the specific skills and competencies that the company wants their sales managers to develop or improve upon through the training program.

2. Performance evaluation: The company evaluates the performance of its sales managers to determine who are the top performers and who may need additional training.

3. Feedback from peers and superiors: Feedback from colleagues, peers, and superiors can provide valuable insights into which sales managers would benefit most from training.

4. Assessment tests: Some companies may use assessment tests to identify knowledge gaps or areas of improvement for their sales managers.

5. Internal nomination: Sales managers may be nominated by their superiors based on their potential and performance.

6. Career development plans: Companies with structured career development plans may use these as a basis for selecting which sales managers should attend training programs.

7. Strategic focus: Companies may also consider the strategic focus of the training program and select those sales managers who are best suited to drive organizational goals.

8. Diversity and inclusion considerations: In order to promote diversity and inclusion, companies may select a mix of high-performing sales managers from different backgrounds or departments for training programs.

9. Succession planning: In some cases, companies may choose to send potential successors or candidates for promotion as part of their succession planning strategy.

10. Budget constraints: Ultimately, budget constraints also play a role in determining which sales managers can be sent for training programs, as companies need to justify the investment in terms of expected returns on performance improvement.

9. Are there any specialized schools or programs specifically focused on sales management?


Yes, there are various specialized schools and programs that offer specific coursework and training in sales management. Some examples include:

1. Sales Management Association
2. National Association of Sales Professionals
3. University of Houston’s Sales Excellence Institute
4. Northwestern University’s Kellogg School of Management – Sales Executive Education Program
5. Boston University’s Center for Professional Education – Sales Leadership Program
6. The Ohio State University’s Fisher College of Business – Professional Sales Initiative
7. Western Kentucky University – Master of Science in Organizational Leadership with a Concentration in Sales Leadership
8. University of North Carolina at Charlotte – Master of Science in Management with a Concentration in Sales Leadership
9. Florida State University – Certificate in Professional Selling and Entrepreneurship
10. Georgia State University – Robinson College of Business Center for Professional Selling & Customer Service Excellence

10. What is the typical duration and format of a sales manager training program?


The duration and format of a sales manager training program can vary depending on the specific program and organization. However, most programs typically last for a few days to several weeks. Some programs may also have ongoing trainings or workshops throughout the year to provide ongoing development.

The format of the training program may include a mix of classroom instruction, group discussions, case studies, role-playing exercises, and hands-on practical application. It may also incorporate online learning modules and virtual sessions. The specific content and activities within the program will depend on the goals and objectives of the training and the needs of the participants. The use of various techniques ensures that participants have a well-rounded understanding of sales management concepts and can apply them in real-world scenarios.

11. Can previous work experience substitute for formal education in sales management?


Previous work experience can potentially substitute for formal education in sales management, depending on the specific job requirements and the candidate’s level of experience. Employers may value hands-on experience and success in a sales role more than a formal degree. However, having both education and experience can be advantageous as it demonstrates a well-rounded skill set. Ultimately, it will depend on the employer’s preferences and the individual’s qualifications.

12. Do different industries have different requirements for their sales manager training programs?


Yes, different industries may have different requirements for their sales manager training programs. For example, a tech company may require a sales manager to have knowledge of the latest software and technology used in their products, while a retail company may prioritize training on customer service and visual merchandising. Similarly, the pharmaceutical industry may focus on product knowledge and compliance regulations, while the hospitality industry may prioritize training on upselling techniques and guest satisfaction. Therefore, it is important for companies to tailor their sales manager training programs based on the unique needs and requirements of their specific industry.

13. What should potential students look for when researching different sales manager training options?


1. Comprehensive Curriculum: A good sales manager training program should cover a wide range of topics including sales techniques, team management, leadership skills, and effective communication.

2. Experienced Instructors: Look for courses taught by experienced sales managers or trainers who have practical industry experience and success in their field.

3. Industry-specific Focus: Some training programs may cater to specific industries such as pharmaceutical or software sales. Choose a program that aligns with your industry for more relevant and practical learning.

4. Real-world Simulations: The best training programs incorporate real-world simulations or role-playing exercises to help students practice and hone their skills in a safe environment before applying them in the field.

5. Hands-on Training: Look for programs that offer hands-on training opportunities, such as on-the-job shadowing or mentorship, to gain practical experience and learn from experienced professionals.

6. Customizable Options: Every organization has different needs when it comes to sales management. Consider programs that offer customizable options to tailor the training to your specific business or team’s needs.

7. Interactive Learning Techniques: Instead of just lectures and passive learning, look for interactive training methods such as group discussions, case studies, and workshops that encourage active participation and engagement.

8. Flexibility: Consider whether the program offers flexibility in terms of scheduling options (online or in-person), duration of the course, or self-paced study options to fit into your schedule.

9.Tangible Outcomes/ROI: Research the program’s track record and seek out testimonials from previous participants about how they benefited from the training in terms of increased productivity, revenue growth, team performance improvement, etc.

10. Networking Opportunities: Look for programs that provide opportunities for networking with industry professionals through events, workshops, or alumni networks to build connections and gain valuable insights.

11. Certification/Accreditation: Consider enrolling in a program that offers recognized certifications or accreditation from professional bodies as they can add credibility and strengthen your resume.

12. Cost: While it’s important to consider the cost of the training program, don’t compromise on quality for a lower price. Look for programs that offer good value for money in terms of the curriculum, instructors, and outcomes.

13. Career Support/Development: Consider whether the training program offers career support services such as job placement assistance or ongoing professional development resources to help you continue to grow and excel in your role as a sales manager.

14. Are there any notable thought leaders or experts in the field of sales management who offer training programs or advise on curriculum development?


There are several notable thought leaders and experts in the field of sales management who offer training programs and advise on curriculum development, including:

1. Brian Tracy: A renowned sales trainer, consultant, and author with 30 years of experience in sales training. He offers various training programs and has developed a unique curriculum focused on self-development and leadership skills.

2. Tony Robbins: An internationally recognized motivational speaker, coach, and author. Robbins offers training programs for sales professionals and consults with companies to develop effective sales team strategies.

3. Jill Konrath: A bestselling author, keynote speaker, and consultant specializing in sales strategies for complex selling environments. She offers training on topics such as prospecting, closing deals, and selling to top executives.

4. Jeffrey Gitomer: A leading sales authority, consultant, and speaker known for his best-selling books “The Little Red Book of Selling” and “The Sales Bible.” He offers training programs to help companies improve their sales processes.

5. Anthony Iannarino: An international speaker, entrepreneur, and author known for his expertise in B2B sales strategy development. He offers online courses and coaching services for individuals looking to improve their selling skills.

6. Marc Wayshak: A renowned sales strategist known for his work with Fortune 500 companies. He provides online courses, workshops, and coaching sessions that focus on creating a successful selling mindset.

7. Colleen Francis: A celebrated motivational speaker specializing in boosting productivity among top-performing sales teams. She offers customized training programs designed to improve individual performance as well as team dynamics.

8.Neil Rackham: Author of the best-selling book “SPIN Selling,” Rackham is a globally recognized leader in strategic account management training. His company Huthwaite International offers custom-designed solutions focusing on complex B2B transactions.

9.Mike Weinberg: An accomplished speaker, consultant, and bestselling author focusing on sales strategy and leadership development. He provides training programs to help companies implement effective sales processes and accelerate growth.

10.Danita Bye: An experienced executive coach, author, and speaker specializing in building high-performing teams that drive revenue growth. She offers training programs on topics such as strategic selling, sales leadership, and managing change.

15. Are there any grant or scholarship opportunities available for individuals looking to pursue a career in sales management through formal education and training?

Yes, there are several grant and scholarship opportunities available for individuals interested in pursuing a career in sales management through formal education and training. These include:

1. The Sales Education Foundation (SEF) Academic Scholarship Program: This program provides financial assistance to undergraduate and graduate students studying sales at accredited universities. The SEF offers multiple scholarships ranging from $1,000 to $10,000.

2. National Association of Sales Professionals (NASP) Student Scholarships: NASP offers a variety of scholarships for students pursuing a degree in sales or related fields. Requirements vary, but most awards are between $500 and $2,500.

3. Society for Marketing Professional Services (SMPS) Foundation Student Scholarship Program: This program offers scholarships to undergraduate students who are majoring in marketing or a related field, with a focus on professional services marketing. Recipients can receive up to $2,500 per academic year.

4. Sales Management Association (SMA) Award for Excellence in Sales & Sales Management Study Scholarships: SMA offers two annual scholarships of $2,500 each to students conducting research on sales or sales management as part of their degree program.

5. The National Association of Women Sales Professionals (NAWSP): NAWSP offers scholarship opportunities for women pursuing degrees in fields related to sales or business development.

Additionally, many universities offer their own grants and scholarships specifically for students studying sales or business-related fields. It is recommended to research the financial aid options available at the university you plan to attend.

16. How much does it typically cost to attend a reputable sales manager training program or school?


The cost of a sales manager training program or school can vary greatly depending on the specific program, training provider, and location. On average, it can range from about $1,000 to $5,000 for a basic program, while more advanced programs or those offered by top schools may cost upwards of $10,000 or more. Factors that can affect the cost include the length and intensity of the program, any additional resources or materials included, and whether the program is offered in-person or online. Some employers may also offer to cover the cost of training for their employees as part of their professional development programs.

17. Do these programs offer hands-on experience, simulations, or role-plays as part of the curriculum?


This may vary depending on the specific program and school. Some programs may offer hands-on experience through internships or clinical rotations, while others may incorporate simulations or role-plays in their coursework. It is best to research the specific program you are interested in to determine if they offer these types of experiences. You can also reach out to the program directly for more information.

18.Could attending a prestigious Sales Manager Training Program increase an individual’s chances of getting hired?


Yes, attending a prestigious Sales Manager Training Program can increase an individual’s chances of getting hired. These programs provide individuals with valuable skills and knowledge that employers seek in potential sales managers. Additionally, graduating from a prestigious program can also enhance an individual’s credibility and marketability in the job market. Employers may view this as a sign of dedication and commitment to the field of sales management, which could make them more likely to consider hiring the individual.

19.What are some common misconceptions about Sales Manager Training Programs?


1. Sales Manager Training Programs are only for new managers: In reality, any manager at any stage of their career can benefit from training and development to enhance their skills and stay updated with current best practices.

2. They are a one-time event: Effective sales manager training is an ongoing process that should include continuous learning and reinforcement to ensure lasting results.

3. They only teach basic sales techniques: While some programs may cover the fundamentals of sales, most modern training programs focus on advanced tactics and strategies to improve sales leadership and team management skills.

4. They can turn anyone into a successful manager: Sales Manager Training Programs can provide valuable tools and knowledge, but it ultimately depends on the individual’s dedication and willingness to learn and apply new skills.

5. All training programs are the same: Each program is unique, with different methodologies, approaches, and content tailored to specific industries or organizations’ needs.

6. They are not necessary for experienced managers: Even experienced managers can benefit from training to refresh their skills, learn new techniques, and adapt to changing market realities.

7. They focus only on increasing sales numbers: While improving sales results may be a goal of many training programs, they also emphasize developing strong leadership qualities that help build productive teams and foster a positive work culture.

8. They are too expensive: Many organizations offer cost-effective or free training options for their employees. Additionally, investing in employee development can have long-term benefits for the company’s bottom line.

9. The content is not relevant to today’s market: Leading Sales Manager Training Programs constantly update their content to reflect the latest industry trends, consumer behavior patterns, and technology advancements.

10. Only new theories are taught: While newer concepts may be covered in some programs, most effective ones also reinforce traditional selling methods that continue to prove successful in today’s market.

20.Are these programs tailored towards new professionals entering the field, experienced managers looking to enhance their skills, or both?


Both. These programs are typically designed to provide a mix of theoretical knowledge and practical skills that can benefit both new professionals entering the field and experienced managers looking to enhance their skills.

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